The reason is to understand certain main concepts handled in the ambit of supply and demand.
advertising
noun
the activity or profession of producing advertisements for commercial products or services.
Example: Marketing the product is important, implementation including selling methods, packaging, promotion and ADVERTISING
es: publicidad
brand
noun
Brand marketing describes a long-term, strategic plan to continuously boost a brand's recognition and reputation. The goal of brand marketing is to develop an ever-growing base of loyal customers. This is achieved by continually and consistently communicating the brand's identity and values in meaningful and engaging ways.
Example: This can also give a firm a competitive advantage due to the maturity of this BRAND consumers would be more willing to give out personal details.
es: Marca
cost of production
phrase
Production costs refer to the costs a company incurs from manufacturing a product or providing a service that generates revenue for the company. Production costs can include a variety of expenses, such as labor, raw materials, consumable manufacturing supplies, and general overhead.
Example: x revenues of other countries. However, multinationals seek to use this location factor advantage that has lenient laws and regulations as an opportunity to lower COST OF PRODUCTION and therefore gaining more revenue.
es: Costo de producción
demand
verb
Demand is an economic principle referring to a consumer's desire to purchase goods and services and willingness to pay a price for a specific good or service.
Example: This is why DEMAND for cheap battery farmed eggs remains high and is likely to stay this way. For example when buying mayonnaise few customers DEMAND to know what production systems are used to produce the eggs and information is not printed on the jars.
es: demanda
distribution
noun
Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. Distribution involves doing the following things: ... Tracking the places where the product can be placed such that there is a maximum opportunity to buy it.
Example: Things become even more complicated when trying to assess income and family resource DISTRIBUTION, because data are normally surveyed on the basis of households.
es: distribución
increase
noun
Innovation is one method by which a company may increase market share.
Example: Integration of those various approaches is essential to INCREASE biological production and farmers' profit from rice production.
es: incrementar
Innovate
Verb
make changes in something established, especially by introducing new methods, ideas, or products
Example: Many risk averse and traditional firms perceive acquisitions as a means of achieving the INNOVATE approach they lack.
es: Innovar
life cycle.
phrase, conjunction
In business, a life cycle is a way to describe the birth, growth and maturation, and eventual decline of a product or service. By seeking to understand the sequence of events in a life cycle, companies can make better financial decisions
Example: The Product LIFE CYCLE Model This model is used to maximise revenue from the sale of products. The LIFE CYCLE of any product cannot accurately be predicted, but the stages it goes through can be roughly shown using the product LIFE CYCLE model below.
es: ciclo vital.
market segment
noun
t its core, market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience.
es: segmento de mercado
marketing mix
phrase
The marketing mix is a tactic that focuses on the internal area of a company and that is useful to study the basic aspects of the activity it does and thus promote its services or products from any channel or point of contact with customers.
Example: Awareness in target markets is adequate but could be improved, primarily via advertising. 3.2 Product Characteristics and Price: The options available under the product variable of the MARKETING MIX are to improve existing products, introduce a new product or shelve a 'problem child'.
es: Mezcla de marketing
marketing strategy
noun
A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. ... A thorough marketing strategy covers "the four Ps" of marketing—product, price, place, and promotion.
Example: Michael. (2000) MARKETING STRATEGY and Management 3rd edition, Macmillan pg 425 Advertising expenditures should be kept constant for SULI as the advertising experiment in the market studies shows no discernible increase in market share as a result of increased spending.
es: estrategia de mercadeo
mass market
phrase
the market for goods that are produced in large quantities.
Example: It is argued that a new form of MASS MARKET has emerged with 'the fragmentation of style rather than any real 'paradigmatic' or fundamental change in consumption which implies a change in production'
es: mercado de masas
need
noun
A situation in which someone or something must do or have something. : something that a person must have : something that is needed in order to live or succeed or be happy.
Example: There will be no additional costs as the parlour system is already in place, all that will NEED changing is the grass system that is used as this will also have to become organic to supply the cows with food.
es: Necesidad
packaging
noun phrase
Definition: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging is more than just your product's pretty face
Example: PACKAGING aesthetic, a cheery color with a tersely shape, is practicality favored by Chinese.
es: Embalaje
price
noun
The price is a critical element of the marketing mix. ... Speaking broadly, the price is the sum of all the values that a customer gives up to gain the benefits of having or using a product or service. Thus, customers exchange a certain value for having or using the product – a value we call price
Example: The dairy industry has actually scene repeated PRICE cuts since the arrival of assurance schemes.
es: Precio
profit
Verb
a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.
Example: The second financial measure is the PROFIT and loss account; this shows the wealth created by a business in a given period of time. On the PROFIT and loss account there is information on revenues and expenses, which includes tax and depreciation. At the bottom there is the net income, this is the PROFIT or loss for the given time.
es: Lucro
Sale
Verb
the exchange of a commodity for money; the action of selling something.
Example: This could be confirmed with the further research mentioned investigating the SALE by volume of chocolate bars.
es: Venta
start-up
conjunction
Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand.
es: puesta en marcha
supply
noun
relationship between the quantity of a commodity that producers wish to sell at various prices and the quantity that consumers wish to buy
Example: Such methods can be beneficial for both crop production in terms of pest weed control and other animals due to an increased food SUPPLY (Tooley, 2001) The activities of the control organism once the pest or weed problem is under control must also be examined
es: Oferta - Suministro
willingness
adjective
is the most a consumer will spend on one unit of a good or service
Example: Input Four experimental factors were identified: The customer arrival rate The number of librarians on duty The number of self-service machines available The WILLINGNESS of customers to use the self-service machines The number of counters at the issue desk was not included as an experimental factor since adding additional counters would be a comparatively expensive and disruptive exercise.
